Boston aquarium unveils new shark ads

BOSTON -- The New England Aquarium is taking a bite out of some of Boston's well-known landmarks to promote its new shark exhibit.

The new ad campaign shows a shark chasing one of Boston's popular duck boats on the Charles River.

The New England Aquarium is hoping the latest ad will lure and reel in visitors to its new Sharks and Rays exhibit.

In addition to this ad, the aquarium placed iconic shark elements, like fins and teeth, around other Boston landmarks.

(Copyright 2008 Sunbeam Television. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)